New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning occasional guests into loyal regulars. A well-designed customer loyalty program … helps ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Have you noticed a subtle change in how your favorite local coffee shop or boutique interacts with its most frequent customers? The days of the simple paper punch card—frayed at the edges and easily ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

Brand loyalty has long shaped how Americans shop for groceries. Many households returned to the same trusted products week after week because they believed those brands delivered consistent quality ...