Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Add Yahoo as a preferred source to see more of our stories on Google. Few fast-food logos are as recognizable as the smiling red-haired girl used by Wendy's. The image has appeared on packaging, signs ...